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  • Below these companies are the low-tier luxury brands: companies in limbo with no clear direction where the hell they want to go. Acura, Buick, Chrysler, Lexus, Infiniti, Lincoln, and Cadillac all fit this bill. It’s two steps forward, twenty steps backward with these companies and it’s overtly frustrating in the case of Infiniti & Cadillac, but what can you do? - Source: Internet
  • This didn’t have an immediate impact on sales. In 1955 each of GM’s premium brands broke all previous records. However, for the rest of the decade these brands saw their output and market share decline while Chevy’s tended to grow. - Source: Internet
  • In the food chain of luxury, there is a hierarchy that hasn’t changed all too much in the past twenty years or so. Excluding the luxury boutique, the Bentleys, and Rolls Royces of the world, in the mainstream luxury division, the top-heavy hitters are German. BMW and Mercedes-Benz battle for supremacy at the very top of the pyramid, only challenged by lower companies in individual segments, but unmatched in overall sales. - Source: Internet
  • It was the arrival of the Isabella in 1954 that burned the Borgward name into the public consciousness. Available as coupe, two-door sedan, cabriolet, and station wagon, the Isabella championed the idea that luxury and refinement could exist in a comparatively compact package. From Borgward’s point of view, engineering excellence and refinement was luxury. - Source: Internet
  • Even below this low tier are companies that make one or two luxury cars with the rest of the brand appealing to average consumers. Jeep, Volkswagen, and Kia fit this bill. Kia, the last one mentioned in this trio, is the one that stands out to me. Quite frankly, I feel that with the right push in the right direction, a better marketing strategy, subtle changes to the lineup, and a performance division, Kia can be next in line to challenge BMW and Mercedes-Benz for the throne. - Source: Internet
  • The 1954 Chevrolet thus hints at the road not taken. Car enthusiasts would likely have viewed the brand less favorably in future years if it had stuck to dull family haulers. And under that scenario Ford might have more frequently outsold Chevy. However, the value of GM fielding five passenger-car brands might not have declined so quickly in the years ahead. - Source: Internet
  • These mid-tier companies have what it takes to implement strategies to seriously challenge BMW & Mercedes-Benz, but for whatever reason, they either choose not to, simply can’t, or fail in their efforts to change the public’s perception of them. However, that’s a matter of brand perception. As an example, Volvo used to be where Audi was, as only graphic designers and architects were interested in them. Now both companies are good but not looked at in the same light as a BMW or Mercedes-Benz because of where they were in prior years. Examples of mid-tier luxury companies would be Alfa Romeo & Genesis, who are the new kids on the block, and Maserati, Jaguar, Land Rover, Tesla, Porsche, Audi, and Volvo. - Source: Internet
  • Starting with the K900, the most interesting vehicle here to me at least: It’s a car Kia really shouldn’t have made. They aren’t a mid-tier luxury brand yet. They had no reason to challenge the Mercedes-Benz E & S-Class. And yet, lo and behold, this car exists. But why? - Source: Internet
  • In 1955 the redesigned Chevrolet lineup began to erode the rationale for the existence of GM’s premium-priced brands. The most obvious change was offering a V8 engine for the first time. That gave the Chevy a level of performance which had previously been reserved for Pontiac, Oldsmobile and Buick. However, Chevy also offered trendy features such as an automatic transmission, power steering, power brakes and flashy two-tone paint schemes. Why pay substantially more for a car that didn’t offer much in the way of unique features? - Source: Internet
Luxury Car Brands Hierarchy - Most Prestigious Car Brand

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